Jon Bailey

Years ago if you would have asked me if I thought focus groups were effective, I would have said ‘No.’ But after hiring Res Ipsa to conduct focus group work on several recent cases, it’s fair to say that I definitely see the value. Res Ipsa has consistently identified potential issues during their research work, which has helped our legal team develop a road map with various alternative strategies to use throughout discovery and up through trial. Res Ipsa has absolutely proven their worth.

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